Natura bought out by P&G!

[AussieGirl]

Natura Announces Change In Ownership, But Not Philosophy or Commitment to Quality

You may have heard Natura expects to be acquired by The Procter and Gamble Company sometime in June 2010. By joining the P&G family of brands, our intent is that we will have more resources to raise awareness for the benefits of natural and holistic pet foods. Our hope is even more pets will then experience the benefits of Natura’s high-quality, super-premium brands.

P&G has assured us of their commitment to this business and to the people who have been our partners and our advocates over the years. We will continue to deliver the high quality products that have earned consumers’ trust.

For more than 20 years, Natura has dedicated itself to producing healthy, high-quality pet foods, and we will remain true to that philosophy. As we move forward with this change in ownership you can continue to find Natura pet foods at your local independent pet specialty retailers.

Thank you for your dedicated support and advocacy for Natura Pet foods. We have genuinely appreciated your support in the past and we hope we can count you among our valued customers in the future.

Source

I'm really concerned about this, Natura brands are the only decent quality foods available over here. What do you guys think? Do you really believe that the quality will remain the same? I'm not convinced.

[Doreen]

I would like to think that they will follow what they say.

[JoeV]

makes me sick. stick to raw everyone, and we'll all have the healthiest dogs and cats around.

[Ruby Red]

I would like to think they wouldn't change anything, but most times new companies come in and start cutting costs. All you can do is watch to see if the ingredients change.